{"id":1764,"date":"2020-11-06T08:07:49","date_gmt":"2020-11-06T08:07:49","guid":{"rendered":"https:\/\/mconsent.net\/?p=1764"},"modified":"2024-07-17T10:50:26","modified_gmt":"2024-07-17T10:50:26","slug":"website-essentials-dental-practices","status":"publish","type":"post","link":"https:\/\/mconsent.net\/blog\/website-essentials-dental-practices\/","title":{"rendered":"5 Website Essentials That 9 Out of 10 Dental Practices Miss"},"content":{"rendered":"\r\n

Steps that Convert Online Visitors to Patients Never heard before<\/h2>\r\n\r\n\r\n\r\n

Let\u2019s face it: Websites have replaced first impressions. Instead of an interested prospect coming into your practice, you\u2019re now tasked with creating a dynamic web presence that makes viewers want to further engage with your practice.<\/p>\r\n\r\n

Unlike websites for digital brands, the purpose of web design for practices is to provide information and lead prospects directly to your door. How exactly does that work, you ask? Review the top five features your website must have to convert visitors to patients.<\/p>\r\n\r\n\r\n\r\n

1. Define purpose of your website<\/h3>\r\n\r\n\r\n\r\n

Research conducted by the Nielsen Norman Group found that website visitors will leave in 10-20 seconds if the purpose of the site isn\u2019t clear. When creating web design for practices, defining the purpose of the site \u2013 and visually communicating<\/a> it on the home page \u2013 is essential to capture and retain a visitor\u2019s attention.<\/p>\r\n\r\n

Whether your practice treats adults, children, or animals, make your website\u2019s purpose clear within the first 20 seconds of a user\u2019s visit to extend time spent on page and increase the likelihood your visitor will become a patient.<\/p>\r\n\r\n\r\n\r\n

2. Identify Target Audience<\/h3>\r\n\r\n\r\n\r\n

Are you attempting to attract parents, senior citizens, or pet mommies and daddies? Defining your target audience is the best way to create a web design that works to effectively promote your practice.<\/P> \r\n\r\n

For example, web developers for health care agree that fancy or scripted fonts are difficult to read, which makes this a poor choice for practices targeting a senior population.<\/p>\r\n\r\n\r\n\r\n

Creating a web presence for your specific users will find easy to navigate is the key to providing a positive user experience. It\u2019s a prospect\u2019s interaction with your website that will motivate them to take action.<\/p>\r\n\r\n\r\n\r\n

Make Your Website Responsive From vets to dental practices<\/a>, health care practices are among the top important before searched businesses online. In a study conducted by Pew Research Center, 72% of adults who use the web report accessing health-related information online.<\/P>\r\n\r\n

Of these, 77% used a search engine to look for relevant information including local providers.As Smart Insights points out, mobile searchhas overtaken use of desktop and other connected devices to browse the Internet with smart phones being the most popular mobile device.<\/p>\r\n\r\n

Because this trend is expected to continue, vets and health care providers without a mobile responsive website are destined to become lost in the shuffle.<\/p>\r\n\r\n\r\n\r\n

3. Use Visual Content and Cues<\/h3>\r\n\r\n\r\n\r\n

The latest eye-tracking studies reveal that visitors respond to imagery and on-page cues that help direct their attention. According to KISSmetrics, visitors are more likely to find your site and increase their on-page viewing time when a combination of visual elements and cues provide an appealing pathway.<\/p>\r\n\r\n\r\n\r\n

To further boost results, these are 5 musts you must include on your website home page:<\/p>\r\n\r\n\r\n\r\n